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International Marketing and Management Research Group

1. Introduction

Based on the vision from Ton Duc Thang University in developing scientific and research activities at the University, the International Marketing and Management Research (shorted as IMMR) is the result of cooperation between Faculty of Business Administration of Ton Duc Thang University and a group of professional researchers from Taiwan and Indonesia

2. Mission and vision

Mission: IMMR focuses on studying and generating the new knowledge related to marketing and management field with an international point of view in term of quality and quantity

Vision: With the respect to Ton Duc Thang University’s vision of becoming a research university, IMMR group aims to be a leader in the field of Marketing and Management in the international map of economic scientists.

3. Research topics

- The Antecedents and Consequences of Brand Personality: Wann-Yih Wu, Ying-Kai Teresa L. Ju Liao

- A Comprehensive Investigation of Medical Service Attributes and Solutions: Wann Yih-Wu, Hueiju Yu, Alfiyatul Qomariyah

- The Role of Team Reflexivity as a Mediator between Project Management Skill, Task Familiarity, Procedural Justice and Product Performance: Wann-Yih Wu, Adriana A. Amaya Rivas

- The Effects of Cultural Intelligence and Psychic Distance on Absorptive Capacity and Export Performance: Wann-Yih Wu, Nadia Anridho, Huei-Ju Yu

4. Current members

IMMR_Kun-Huang_Huarng.jpg

Dr. Kun-Huang Huarng

Positions:

• Head of International Marketing and Management Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

• Professor, International Business, Feng Chia University, Taiwan

Areas of expertise: e-Commerce, Computational Intelligence

Research track record (until October of 2015):

• ISI papers: 44

• Total ISI Citations: 688

• ISI H-index: 15

• Top ISI journals (at most 5):

1. Journal of Business Research

2. IEEE Transactions on Systems Man and Cybernetics, Part B-Cybernetics

3. Fuzzy Sets and Systems

4. Service Industries Journal

5. Management Decision

IMMR_Pham_Thi_Minh_Ly.jpg

Dr. Pham Thi Minh Ly

Positions:

• Member of International Marketing and Management Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

• Dean of Faculty of Business Administration, Ton Duc Thang University, Ho Chi Minh City, Vietnam

Areas of expertise: Marketing, Human Resource Management, International Economics

5. Former members (name, title, picture)

IMMR_Wann-Yih_Wu.jpg

Dr. Wann-Yih Wu

Position: Former member of International Marketing and Management Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

IMMR_Badri_Munir_Sukoco.jpg

Dr. Badri Munir Sukoco

Position: Former member of International Marketing and Management Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

 IMMR_Ying-Kai_Liao.jpg

Dr. Ying-Kai Liao

Position: Former member of International Marketing and Management Research Group, Ton Duc Thang University, Ho Chi Minh City, Vietnam

6. Publications (ISI or Scopus only)

1. Ly Thi Minh Pham, Lai Van Vo, Huong Thi Thu Le, Danh Vinh Le (2018); Asset liquidity and firm innovation; International Review of Financial Analysis (ISI).

7. Contact: Click here