We “like” to value the brand: a mixed-method study | Khoa học - Công nghệ

Authors

Trung Dam-Huy Thai, Tien Wang, Tin Trung Nguyen

Publication year

2022

Index (WoS/Scopus)

WoS

Publisher

Emerald Publishing Limited

Journal

Journal of Product & Brand Management

Link

https://www.emerald.com/insight/content/doi/10.1108/JPBM-07-2021-3567/full/html

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