How customers' perceptions of innovation activities drive brand preference, purchase and recommendation: The moderating role of product category

Authors
Thi Minh Ly Pham, Cong Duc Tran, Thi Ha Huyen Trinh, Pham Tra Mi Le
Publication year
2024
Index (WoS/Scopus)
WoS
Publisher
Wiley-Blackwell
Journal
Canadian Journal of Administrative Sciences
Link
https://onlinelibrary.wiley.com/doi/10.1002/cjas.1738

Featured publications

New Hydrogenated Phenanthrene Glycosides from the Edible Vegetable Elatostema tenuicaudatum W.T.Wang with DPP-IV Inhibitory and Hepatoprotective Activity
  Quoc-Dung Tran Huynh, Su-Jung Hsu, Truc-Ly Thi Duong, Hui-Kang Liu, Ta-Wei Liu, Man-Hsiu Chu, Yun-Han Wang, Dang-Khoa Nguyen, Thuy-Tien Thi Phan, Nguyen-Khanh Huynh Tran, Thanh-Hoa Vo, Hsiao-Yang Hsi, Tz-Wei Yeh and Ching-Kuo Lee
Power beacon-assisted energy harvesting symbiotic radio networks: Outage performance
  Tran Cong Hung, Bui Vu Minh, Tan N. Nguyen, Miroslav Voznak