How customers' perceptions of innovation activities drive brand preference, purchase and recommendation: The moderating role of product category

Authors

Thi Minh Ly Pham, Cong Duc Tran, Thi Ha Huyen Trinh, Pham Tra Mi Le

Publication year

2024

Index (WoS/Scopus)

WoS

Publisher

Wiley-Blackwell

Journal

Canadian Journal of Administrative Sciences

Link

https://onlinelibrary.wiley.com/doi/10.1002/cjas.1738

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