THE ROLE OF INNOVATION ACTIVITIES ON BRAND EQUITY AND BRAND PERFORMANCE: THE MODERATING EFFECTS OF ECONOMIC BENEFIT

Authors
Thi Minh Ly Pham, Gia-Phuc Le, Cong-Duc Tran, Pham Tra Mi Le
Publication year
2024
Index (WoS/Scopus)
WoS
Publisher
Vilnius University Press
Journal
Transformations in Business and Economics
Link
http://www.transformations.knf.vu.lt/62/article/ther