More than just a preview: how teaser videos shape consumer livestream watching through the mediating role of inspiration

Authors

Minh Tu Tran Hoang; Bang Le; Linh Hoang Ho; Lien Kim; Thi Van Trang Tran

Publication year

2025

Index (WoS/Scopus)

WoS

Publisher

Emerald Publishing

Journal

Journal of Research in Interactive Marketing

Link

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