More than just a preview: how teaser videos shape consumer livestream watching through the mediating role of inspiration

Authors
Minh Tu Tran Hoang; Bang Le; Linh Hoang Ho; Lien Kim; Thi Van Trang Tran
Publication year
2025
Index (WoS/Scopus)
WoS
Publisher
Emerald Publishing
Journal
Journal of Research in Interactive Marketing
Link
https://www.emerald.com/jrim/article-abstract/doi/10.1108/JRIM-10-2024-0471/130…

Featured publications

Zoanthamine-Type Alkaloids Derived from Cultured Zoanthus kuroshio with Therapeutic Potential Against Osteoporosis
  Ngoc-Thac Pham, Bo-Rong Peng, Huong-Giang Le, You-Song Cheng, Yun-Shiuan Chen, Thanh Hao Huynh, Lo-Yun Chen, Le Anh Tuan Nguyen, Dang T. Nguyen, Yu-Chia Chang, Jui-Hsin Su, Mohamed El-Shazly, Mei-Hsien Lee, Kuei-Hung La