Switching and repurchase after negative experience: the role of recovery satisfaction, brand hate, brand forgiveness and brand love

Authors
Minh Tu Tran Hoang; Hoang Tran Tu My; Thi Tuyet Nhung Le; Bao Han Le Nguyen; Thi Van Trang Tran
Publication year
2025
Index (WoS/Scopus)
WoS
Publisher
Emerald Publishing
Journal
Asia Pacific Journal of Marketing and Logistics
Link
https://www.emerald.com/apjml/article-abstract/doi/10.1108/APJML-08-2025-1533/1…

Featured publications

Solvation enhances folding cooperativity and the topology dependence of folding rates in a lattice protein model
  Nhung T. T. Nguyen ; Pham Nam Phong; Duy Manh Le ; Minh-Tien Tran; Trinh Xuan Hoang
Anti-inflammatory and Hepatoprotective Iridoid Glycosides from the Roots of Gomphandra mollis
  Quoc-Dung Tran Huynh, Thuy-Tien Thi Phan, Ta-Wei Liu, Thanh-Vu Nguyen, Truc-Ly Thi Duong, Su-Jung Hsu, Man-Hsiu Chu, Yun-Han Wang, Bien-Thuy Nguyen Bui, Dang-Khoa Nguyen, Thanh-Hoa Vo and Ching-Kuo Lee