Switching and repurchase after negative experience: the role of recovery satisfaction, brand hate, brand forgiveness and brand love

Authors
Minh Tu Tran Hoang; Hoang Tran Tu My; Thi Tuyet Nhung Le; Bao Han Le Nguyen; Thi Van Trang Tran
Publication year
2025
Index (WoS/Scopus)
WoS
Publisher
Emerald Publishing
Journal
Asia Pacific Journal of Marketing and Logistics
Link
https://www.emerald.com/apjml/article-abstract/doi/10.1108/APJML-08-2025-1533/1…