Switching and repurchase after negative experience: the role of recovery satisfaction, brand hate, brand forgiveness and brand love

Authors

Minh Tu Tran Hoang; Hoang Tran Tu My; Thi Tuyet Nhung Le; Bao Han Le Nguyen; Thi Van Trang Tran

Publication year

2025

Index (WoS/Scopus)

WoS

Publisher

Emerald Publishing

Journal

Asia Pacific Journal of Marketing and Logistics

Link

https://www.emerald.com/apjml/article-abstract/doi/10.1108/APJML-08-2025-1533/1…

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